Basically it will give to the option to pay to keep your post at the top of your friends news feed.
I first read about the new Facebook Feature at: http://www.stuff.co.nz/technology/digital-living/6904136/Facebook-running-test-for-highlighted-posts were Facebook spokeswoman Mia Garlick confirmed it was a real new "feature".
Personally, I don't think I will have much use for it.
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